Case Study / Seed
DESIGNED
FOR LIFE.
Since 2015 a group of Jesus followers, with a shared belief that all of God’s people should be seeking redemptive change in the world, has been gathering and growing together. At the heart of Seed’s approach becoming a Redemptive Influence is Redemptive Design – an innovative process that connects formation with design.
Context / In a society that is losing touch with the Christian story, Seed’s mission is to grow Christians who can make the way of Jesus tangible right where they are. As the mission and philosophy of Seed grew, the brand need to grow with it, to express what they are, and who wanted to reach.
Seed’s purpose is to grow Redemptive Changemakers and their ideas — people who are passionate about Jesus, who want their lives to mean something, and who are committed to making a positive difference in their workplace, community or culture.
KNGDM.Studio was proud to refresh the Seed brand in 2020. There was a growing confidence and clarity in the mission and offerings. Design, and the flagship product, Redemptive Design, are the core of Seed.
Hope, adventure and risk are at the heart of innovation. To share that vision, the brand needed to take their audience on a journey: out of the comfortable way of doing things and ignite their vision for something greater.
The strategy was to position Seed as the leader in design solutions, specifically Redemptive Design, which gave Kingdom solutions to real world problems. The tag line ‘Designed for More’ is a calling to identity to meet reality: become a cause of greater effect. Just as a seed is designed to grow and flourish and shelter and give life to generations, so is the message to the believer or organisation seeking to engage the world with a practical faith.
KNGDM.STUDIO
Brand Strategy + Creative
Sydney, Australia
We recognise Aboriginal and Torres Strait Islander peoples as Australia’s First Peoples, and the Traditional Custodians of the land where we live and work. We pay our respects to Elders, past, present and emerging, and we are proud to live in a country which is home to the world’s oldest living cultures.
