SEED

BRAND  |  SITE  |  PHOTO  |  COURSE

Your calling can be a reality. This is the promise of Seed, who engages entrepreneurs and visionaries to mobilise their faith to show the world what Jesus is like. Their suite of programs provides concrete pathways for personal growth and redemptive change. KNGDM was tasked with creating a brand in the early phases that resonated with the entrepreneurial spirit, and the non-profit/faith sector’s desire to shift into greater impact.

Inherently Seed offered its market something different from the options presented by the Church, missions, and non-profits – a way to take the passions and calling of the individual and harness that into action. At its inception there was nothing that filled that need. The brand needed to speak to the aspirations of those wanting to make a difference, with a spirit of grit and courage, whilst not divorcing itself from established organisations that may not be ready for revolutionary change.

The brand’s logo mark marries the shape of a seed with a flame, also evocative of hands praying. Photographic imagery was given a grittier, mono treatment to portray a sense of struggle, persistence, and growth. Its tagline, ‘Discover Purpose, Create Change’ became the organisations rallying cry to the individual searching for more from their faith.

PURPOSE DISCOVERY

ONLINE COURSE

Seed’s Purpose Discovery Course offered individuals a way to find their purpose through the convenience of online videos and enabled the program to scale. A frame motif aligns the story of its participants to God’s reality. Beginning with discovering purpose in a white studio, to a vision of a new future on the cliffs of Sydney’s beaches, the progression of the seed of an idea, to a vision filled with infinite possibilities and hope is revealed.

KNGDM.STUDIO

Brand Strategy + Creative

Sydney, Australia

We recognise Aboriginal and Torres Strait Islander peoples as Australia’s First Peoples, and the Traditional Custodians of the land where we live and work. We pay our respects to Elders, past, present and emerging, and we are proud to live in a country which is home to the world’s oldest living cultures.

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