What makes for a Good Life? In a culture consumed by consumption, Consumed is an initiative for Christians to connect and create solutions that align spending choices with God’s story. From personal finance to advocacy and the caring for the planet, Consumed spearheads the faith movement to choose a better path.

A brand identity was required to launch the initiative and gather awareness. The brand needed speak to people engaged with contemporary culture and walk alongside those who sought to live more consciously as consumers, rather than using a confrontational or judgmental tone.

The logo mark tells the story of the initiative: our contemporary context is overwhelmed with choice, the heart chooses with values and desires – Consumed offers a better way with a visual check toward love, compassion, wisdom, stewardship and generosity.